Kaylynne
Hatch
Demand Generation Manager | Paid Media & Analytics
I've spent 10+ years in marketing across agencies, freelance stints, and SaaS companies. I'm the person who wants to know why something worked, who gets a little too excited about a dashboard, and who thinks the best campaigns are the ones where the data and the creative actually talk to each other.
The person behind the pivot tables
I’ve spent 10+ years in marketing across agencies, freelance work, and in-house SaaS roles, and my background is kind of all over the place — but I think that’s made me a better marketer. I’ve worked on tiny teams where you’re figuring everything out on the fly, and in bigger orgs where you’re trying to get five stakeholders to agree on a subject line, and I’ve learned something useful from both.
I like building things that scale but I also really care about the details, which is maybe a weird combination but it tends to work out. I get genuinely excited about a well-built dashboard, a campaign that finally clicks, and the “wait, that was the winning subject line?!” moments.
Outside of work, I live in Colorado Springs with my husband, our dog, and our cat. I’m usually in the middle of a craft project, a podcast, a book, or something in the garden — and occasionally all four at once. I’m always happy to connect with other people in this space, so don’t hesitate to reach out.
// Quick facts
What I bring to the table
Data & Analytics
Getting into the numbers is my favourite part — building dashboards, finding the story in the data, and making sure the reporting actually tells you something useful.
Demand Generation
Full-funnel demand gen across paid, email, ABM, and events — from building the strategy to managing the budget to obsessing over the MQL numbers.
Email & Automation
Nurture sequences, drip campaigns, event emails — building the workflows that keep leads moving through the funnel without losing the human touch.
Paid Media
Managed $480K+ in annual paid budget across platforms — building targeting, optimizing bids, and building the reporting infrastructure to know what's actually working.
Marketing Ops
Building the systems, documentation, and workflow infrastructure that makes everything else run — CRM hygiene, UTM tracking, process standardization, the works.
Content & SEO
From content calendars to campaign briefs to SEO strategy — I've spent a lot of time at the intersection of "what do we want to say" and "will anyone actually find it."
Marketing, meets AI
I built these tools to show how AI can accelerate real marketing work — not just generate content, but think through strategy, score performance, and map full-funnel campaigns. Click any project to try it live.
Describe your product and target market and get a detailed ICP profile with buyer personas, pain points, messaging angles, and channel recommendations — ready to inform your next campaign.
Input a campaign brief and get a complete full-funnel content map: awareness assets, nurture email sequence, landing page headline, and retargeting hooks — all aligned to your ICP and goal.
Enter your product, ICP, and offer — get channel-native ad copy for Meta, Google, LinkedIn, and TikTok, plus an honest performance score across hook strength, clarity, CTA power, and audience fit.
Thoughts on marketing
I write about demand gen, analytics, and what it actually takes to build campaigns that work — over at Clicked & Converted.
Let's work together
I'm always happy to connect with other marketers, swap notes on what's working, or just talk through something you're noodling on. If you're working on something interesting or want to meet another data-obsessed marketing nerd, reach out.